Branded wear News
Branded-wear makers head for the hinterland Every month Dayanand Shirke saves around Rs 1,000 from his part-time earnings of Rs 2,500. The 19-year-old commerce student from Sangli, about 430 km southeast of Mumbai, uses his savings to splurge on branded clothing.
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The desire to own premium brands caught him a year ago when one of his collegemates started sporting branded wear. As Shirke's father couldn't afford
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