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Branded-wear makers head for the hinterland
Every month Dayanand Shirke saves around Rs 1,000 from his part-time earnings of Rs 2,500. The 19-year-old commerce student from Sangli, about 430 km southeast of Mumbai, uses his savings to splurge on branded clothing. More India business stories The desire to own premium brands caught him a year ago when one of his collegemates started sporting branded wear. As Shirke's father couldn't afford
Every month Dayanand Shirke saves around Rs 1,000 from his part-time earnings of Rs 2,500. The 19-year-old commerce student from Sangli, about 430 km southeast of Mumbai, uses his savings to splurge on branded clothing. More India business stories The desire to own premium brands caught him a year ago when one of his collegemates started sporting branded wear. As Shirke's father couldn't afford
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