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Vanita Kohli-Khandekar: India's broken news business
Why on earth would anyone want to launch a news channel in India? Going by the latest TAM Media Research figures, there are 122 news channels in the country, the highest in the world. They are fighting over an ad pie that has been stagnant between Rs 1,800 crore and Rs 2,000 crore for two years now. Worse still, the viewership of news channels shrank by one whole percentage point nationally between
Why on earth would anyone want to launch a news channel in India? Going by the latest TAM Media Research figures, there are 122 news channels in the country, the highest in the world. They are fighting over an ad pie that has been stagnant between Rs 1,800 crore and Rs 2,000 crore for two years now. Worse still, the viewership of news channels shrank by one whole percentage point nationally between
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