Capra News
Coca-colonisation of cinema
In-film advertising is a common thing these days. Much too common. (I sometimes fall asleep in a hall even before a movie begins, in the time it takes for the list of sponsors and media partners to display.) But what happens when a brand is so big and so representative of a way of life that its very appearance in a film — however fleeting — can add layers to the narrative? I speak of Coca-colonisation,
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