Champions Trophy 2 News
Advertisers bat for ODI cricket
After noting the recent poor television viewership of cricket tournaments, including the Twenty20 format matches, sports broadcasters, media agencies and advertisers say One Day Internationals (ODI) give the best return on investments.
Data from TAM, the audience measurement agency, show that in the recently concluded ICC Champions Trophy, the India matches had average ratings of 6.2, compared to
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