Chennai Superkings News
No stop sign on IPL brand value's swelling
If there were doubts on the brand value of the Indian Premier League (IPL) cricket tournament, they were put to rest in Chennai on Sunday. The auction of two new teams for the fourth season in 2011 fetched IPL well over Rs 3,000 crore. And, the action has just begun. Companies scramble to score with IPL 2010 On Sunday, the sale of the two new franchises — for Pune and Kochi — made IPL
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