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Citibank News
ATM group sues Visa, MasterCard over price fixing
Gold is old, credit card users opt for rewards, cashback
Only a couple of years earlier, gold and platinum cards were perceived as enhancing the social status of cardholders. However, customers are now exploring value propositions while selecting credit cards. This has prompted foreign and private sector banks in the country to alter their marketing strategies for new cards. Instead of branding the cards using names of metals, banks are now focusing on benefits