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Out of the box
Videocon thinks integrating set-top boxes with consumer appliances will prove disruptive in the crowded DTH market. The direct-to-home (DTH) market has 18 million subscribers and is around Rs 3,400 crore in size. There are five incumbents — Dish TV, Tata Sky, Big TV, Bharti Airtel and Sun DTH. Most of them, it is an open secret, are struggling with red ink on their books. They all sell set-top