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Cinthol sticks to freshness pitch
It’s one of the oldest soap brands in the Godrej stable and was created by Burjor Godrej, nephew of Adeshir Godrej, founder of the group 58 years back. If the Rs 250 crore brand is still going strong, analysts see two reasons for it. One, the brand’s ability to stick to its core pitch – freshness and deodorancy – even though the competitive landscape has been undergoing a sea-change.