Web Sify
Follow us on
Sify.com » Topics » Dish TV
Dish TV News

DTH firms adopt smart tactics on pricing without real cuts
The festival season has sparked of a price war among DTH operators trying to get a share of the market. After Tata Sky brought down the price of its set-top box to Rs 999 last month, almost all players have slashed hardware prices between Rs 890 to Rs 1,200. However, it is unlikely that DTH operators are going to burn a hole in their pockets by selling the boxes at a low price. "Operators are smartly