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Tata Tea creates three global 'power brands'
They may fight a pitched battle around the world for your tea cup, but when it comes to branding, Tata Tea is taking a page out of Hindustan Unilever’s (HUL's) marketing manual. So, just like HUL of the 90s, Tata Tea too has come up with its own ‘power brands’, which will get a global push. And, there are three of them, which will be taken to developed markets like the US, Canada
They may fight a pitched battle around the world for your tea cup, but when it comes to branding, Tata Tea is taking a page out of Hindustan Unilever’s (HUL's) marketing manual. So, just like HUL of the 90s, Tata Tea too has come up with its own ‘power brands’, which will get a global push. And, there are three of them, which will be taken to developed markets like the US, Canada
Tata Tea scouts for buys in Asia, Europe
Has a Rs 1,700-crore war chest readily available; looking at coffee and beverages as well.
Has a Rs 1,700-crore war chest readily available; looking at coffee and beverages as well.
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