Electra News
Software product start-ups rely on smaller cities
Marketing challenges apart, 300 firms sprout in past 5 years in Tier-2, -3 cities.
Even as the Indian IT services industry has not been able to make much inroads into the tier-2 and tier-3 cities, many software product development companies incorporated in recent years are banking on smaller cities to minimise operational costs.
By operating out of smaller cities, most of these software product start-ups
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