Ernst Young News
Ernst & Young: Markets with strong “soft power” brands attract greater share of FDI
London, United Kingdom:
Ernst & Young has launched its Rapid Growth Market Soft Power
Index, in conjunction with the Moscow-based SKOLKOVO Institute for
Emerging Markets Studies which shows that countries with strong “soft
power” brands attract significantly more foreign direct investment (FDI).
At its core, soft power is defined as the ability to shape
Ernst Young Galleries
|
|
