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Google remixes old campaigns, adding a dash of digital tools
Google is going all Marty McFly on Madison Avenue, sponsoring a back-to-the-future project that reimagines classic campaigns from the “Mad Men” age for modern sensibilities — and technologies. The project, announced on Friday, involves an internal team at Google; an advertising agency that works for Google, Johannes Leonardo, part of WPP; and creators of the original campaigns from
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