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Indigo flaunts on-time performance muscle
Low-cost airline IndiGo has taken a dig at competition in a new advertisement that hints that other domestic airlines fudge their on-time performance records. According to DGCA's February data, IndiGo had 88.9 percent on-time performance below Jet Airways and Jetlite, which recorded 91.8 and 89.7 per cent, respectively. The airline has not made a direct accusation, but the advertisement titled "What
Low-cost airline IndiGo has taken a dig at competition in a new advertisement that hints that other domestic airlines fudge their on-time performance records. According to DGCA's February data, IndiGo had 88.9 percent on-time performance below Jet Airways and Jetlite, which recorded 91.8 and 89.7 per cent, respectively. The airline has not made a direct accusation, but the advertisement titled "What
Kissan makes a farmer out of its customer
Fast moving consumer goods major, Hindustan Unilever’s packaged foods brand, Kissan is proposing to make a farmer, or more aptly a kisan out of its consumer. The latest from the brand: A
To stretch or not to stretch
The turmoil at Kingfisher Airlines brings us to a more fundamental question: How far can you stretch a brand before you actually start hurting it?.
The turmoil at Kingfisher Airlines brings us to a more fundamental question: How far can you stretch a brand before you actually start hurting it?.
Bru goes one up on Nescafe
Hindustan Unilever’s brand has finally become the volume leader in the two-player instant coffee market, albeit by a slender margin.
Hindustan Unilever’s brand has finally become the volume leader in the two-player instant coffee market, albeit by a slender margin.
A viral hit
Kolaveri Di is fast becoming a case study on how viral marketing can create a cult following for a product. Shelly Walia analyses the strategy that went into making this song an instant hit. It's a
Kolaveri Di is fast becoming a case study on how viral marketing can create a cult following for a product. Shelly Walia analyses the strategy that went into making this song an instant hit. It's a
Britannia in hunt for 'Snexy'
As the race to grab attention in a crowded marketplace is getting fiercer by the day, companies are going off the beaten track with a vengeance. The latest to come up with a unique idea is
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