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The No 2 slot is up for grabs
IPG occupies the seat for the moment, but this could change with Omnicom and Publicis expanding their presence in India. The signs are visible. As global advertising networks increasingly strengthen their presence in India, the question that rings loud and clear is: Who will occupy the number two slot ? Traditionally, the Indian advertising industry has been dominated by WPP, the London-headquartered
IPG occupies the seat for the moment, but this could change with Omnicom and Publicis expanding their presence in India. The signs are visible. As global advertising networks increasingly strengthen their presence in India, the question that rings loud and clear is: Who will occupy the number two slot ? Traditionally, the Indian advertising industry has been dominated by WPP, the London-headquartered
Post-slowdown, ad agencies in expansion mode
The Rs 23,000-crore Indian advertising industry appears to be in for some exciting times. If last year agencies were cautious, choosing to scale down their plans, this year it is quite the opposite.
The Rs 23,000-crore Indian advertising industry appears to be in for some exciting times. If last year agencies were cautious, choosing to scale down their plans, this year it is quite the opposite.
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