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Madhukar Sabnavis: How brands are being tested
For the first time in my 26-year working life, last year one heard more about the stress on the bottom line, and much less about the top line. Businesses across categories from low put-down price products, like glues and confectionery, to high-price items, like consumer durables and automobiles, to the ones in between, including mobile handsets, have groaned about spiralling costs and the tough market
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