Web Sify
Follow us on
Sify.com » Topics » Landmark
Landmark News

Reliance trends: Holding the middle ground
After a subdued start, the retailer is stepping on the gas and targeting the segment between the premium and the mass end of the market The tag line for the new festive season campaign launched by Reliance Trends says ‘sirf dikhne me mehenga’, (it’s expensive only by its looks). That just about sums up the brand strategy of the three-year old department chain of Reliance Retail. The company is