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Ishita Ayan Dutt: Knight Riders to the rescue?
When traditional marketing strategies are exhausted, companies opt for co-marketing. Political parties, too, are known to use the tool when nothing else works. Dogged by one controversy after another, the Kolkata Knight Riders (KKR) win in the Indian Premier League Season 5 was almost godsend for West Bengal Chief Minister Mamata Banerjee.
Much of the optimism and euphoria that greeted Banerjee a year
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