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Innovation to drive MVAS growth, Feel Experts Ahead of India Digital Summit 2012
New Delhi, Delhi, India:According to a report by the Internet and Mobile Association of India (IAMAI), the Mobile VAS market in India could be an INR 671 bn market by 2015 contributing to 31% of overall wireless revenues. This growth will be driven mainly by mobile data (both on handsets and dongles / connected computing devices) contributing 54% of the overall MVAS market by 2015. Non-voice revenues
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