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PepsiCo India: Smartly choosing health
PepsiCo is set to launch café stalls to send out the message loud and clear that it is a healthy food company. The Smart Choice Cafés will bring under one roof the different products from PepsiCo: Breakfast oats (Quaker), juices (Tropicana), baked snacks (Aliva) and snacks made from ingredients found in Indian kitchens (Kurkure). The retail foray could help the company increase conviction
PepsiCo is set to launch café stalls to send out the message loud and clear that it is a healthy food company. The Smart Choice Cafés will bring under one roof the different products from PepsiCo: Breakfast oats (Quaker), juices (Tropicana), baked snacks (Aliva) and snacks made from ingredients found in Indian kitchens (Kurkure). The retail foray could help the company increase conviction
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