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STAR expands Ok brand with a new movie channel India’s largest broadcaster, STAR India, has extended the newly launched ‘Ok’ brand beyond the Hindi general entertainment segment (GEC) with the launch of a new movie channel, ‘Movies Ok’. As with ‘Life Ok’, conceived and developed to compete with market leader STAR Plus, Movies Ok will slug it out for eyeballs with STAR Gold in the Hindi movie category.
Sanjay
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