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Lay's: Eat baked, think better
If you are a snack food brand and want to enter the consideration set of the health-conscious Indian, the password is ‘baked’. Yes, that seems to be the new mantra for food brands that are either eyeing the snack food segment or are looking to gobble a bigger share of the pie. Lay’s Baked, targeted at young women, is the latest addition to the healthy snack food portfolio of PepsiCo.

IPL on a turning track this year

The fifth edition of the Indian Premier League, which will begin from April 4 in Chennai, will determine in many ways the future prospects of the property. Valued at over $3-billion (or over Rs 15,000

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With Pringles buy, Kellogg's has a larger canvas in India

Breakfast cereal maker Kellogg’s announced yesterday that it was acquiring salty snack brand Pringles from Procter & Gamble (P&G) in a $2.7-billion (Rs 13,000 crore) deal. For the

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Fanta gets playful

It’s that time of the year. Fizzy drinks of all hues are upping their ante to grab a bigger share of the market this summer. Inviting consumers to ‘Jump’, Coca-Cola India puts a

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Surge of job offers at XLRI Jamshedpur

Xavier Labour Relations Institute (XLRI), Jamshedpur, has not been impacted by the economic downturn, as reflected in its Final Placement Report for 2012 released on Tuesday. The B-school saw 98

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Summary Box: PepsiCo 4th-quarter results up

: Pepsico Inc. said Thursday it will cut 8,700 jobs, about 3 percent of its 800,000 global work force, in a restructuring. The company also reported fourth-quarter earnings rose 4 percent. Adjusted

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