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Vodafone: Decoding 123
123 call karo, aur phir dekho, ki mobile kya kya kar sakta hai,” said actor Irrfan Khan in the ad campaign by Vodafone, which was launched in the fag end of 2011. The ad, which ran till January this year, promised a host of value-added services-from recipes to movie reviews-which a subscriber could access by dialling 123 from her Vodafone number. (For the southern markets, the campaign features
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