Radio advertising News
Radio advertising to earn $450 m in India by 2012
Mumbai: With new FM stations mushrooming by the dozen in India, a study says radio advertising industry will gross Rs 1800 crore ($450 million) by 2012 from the present Rs 620 crore ($155 million).
Radio advertising was a mere Rs 500 crore industry in 2006, said the joint report by the Federation of Indian Chambers of Commerce and Industry of India (Ficci) and PricewaterhouseCoopers (PWC) released
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