Ratan Tata 10 News
Q&A: Wally Olins, Chairman, Saffron Brand Consultants
Image artist Wally Olins has handled marquee brands such as LVMH, Coca Cola, Visit London, the Royal Opera House, East Timor Development Agency, and now brand West Bengal. In an interview with Namrata Acharya and Ishita Ayan Dutt, the Saffron Brand Consultants Chairman talks about how he plans to align reality and perception about the state - his first such assignment in India. Edited excerpts:
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