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Don 2 bets big on new media for promotions
“Glad you liked the 3D surprise in the morning paper. See ‘Zaraa dil ko Thaam’ in 3D. See you there on Google+ Don2 page,” tweeted Farhan Akthar, director of Don 2: The Chase Continues, which releases this Friday.
Unveiling the music launches exclusively on web and using new media as a main tool for promotion aren’t the type of marketing initiatives you would associate
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