Sexual appetite News
Sexual appetite leads men to seek immediate rewards
London: Images of sexy women tend to whet men's sexual appetite, but a study in the Journal of Consumer Research says there's more than what meets the eye.
The study shows that men who watched sexy videos or handled lingerie sought immediate gratification - even when they were making decisions about money, soda, and candy.
Authors Bram Van den Bergh, Siegfried DeWitte, and Luk Warlop (KULeuven,
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