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Rivals Mindshare and Lodestar UM in tie for Media Abbys
It was an unlikely position for rivals GroupM and Lodestar UM at the Media Abby awards announced on Friday.
The two traditionally compete tooth and nail at the Goafest. But for once, they found themselves in a tie with six metals each. GroupM’s Mindshare won one gold, two silver, two bronze and one grand prix, while Lodestar had one gold, two silver and three bronze metals.
The industry was divided
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