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New advertising norms will impact broadcasters
According to last week’s new norms by the Telecom Regulatory Authority of India (Trai), broadcasters cannot carry advertisements for more than 12 minutes in one clock hour (including two minutes for promotion of own programmes). This is likely to impact all broadcasters as they currently carry, on an average, 14 minutes of ads every clock hour. The move comes at a time when ad volumes and rates
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