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Purposeful innovations
No matter how brilliant an invention might be, if it does not find purpose in people’s lives it is futile. There have been myriad inventions in the history of mankind but the only reason why a few have become popular is only because they have been able to solve the problems of humans. I believe that inventions can be put into three categories from marketing and consumers POV: 1. The ones that

Bengal IT minister tells Cognizant growth story to lure Infy, Wipro

At a time when the fate of Infosys’ and Wipro’s new campuses in West Bengal appear in jeopardy, the state’s information technology (IT) minister is trying to make use of the

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Summary Box: Tata chief says cheap Nano no flop

: The tiny Nano, which was unveiled three years ago as an automotive alternative for Indians who wanted to move up from motorbikes, found itself bogged down by production problems, poor sales and a

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Tata Nano, world's cheapest car, struggles to gain traction

To kick sales of its ultra-low-cost Nano into higher gear, Tata Motors needs a lot more buyers like Vijay Govind Pisal, a sugar cane farmer in Ozarde in Maharashtra. Unable to afford a big vehicle to

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Hot wheels for 2012

Sub 4-metre cars
Tata Motors created the idea some four years ago with the Indigo CS, but not much has happened so far. Come 2012, the Indigo CS may be joined by several

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Tata Motors upgrades old Nanos with new starter motor

Mumbai:Tata Motors is upgrading old Tata Nanos, produced up to mid-September 2011, with a new starter motor to enhance their performance. This is in line with the company's practice of upgrading

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