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Cola wars to intensify with entry of Big Cola
The Peruvian company has introduced Big Cola at an invitation price of Rs 18 for a 535-ml PET bottle in Mumbai, Pune and Surat. Pepsi and Coke sell the similar pack size cola for Rs 23. The plan, according to persons in the know, is to extend the reach of Big Cola in Maharashtra and Gujarat before moving to other states. Ajegroup, which only last year stepped outside its home turf, launching operations
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