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Chauhan's next gamble
His new battleground will be flavoured water, a segment that cola majors have avoided so far. Will he be able to repeat his earlier successes? The original beverage king is back with a bang. Ramesh Chauhan, 70, who sold his mega soft drink brand Thums Up to Coca Cola 17 years ago, is set to make a splash yet again -- this time in flavoured water. Chauhan, who is already the largest player in the
His new battleground will be flavoured water, a segment that cola majors have avoided so far. Will he be able to repeat his earlier successes? The original beverage king is back with a bang. Ramesh Chauhan, 70, who sold his mega soft drink brand Thums Up to Coca Cola 17 years ago, is set to make a splash yet again -- this time in flavoured water. Chauhan, who is already the largest player in the
Thums Up's new thunder
Rupa Datta grew up in a tony neighbourhood in south Kolkata. Like many teenagers of her age in Kolkata, she used to really enjoy a bottle of Thums Up after dinner at home. But life changed for her
Akki to perform Parkour in Thums Up ad
Akshay Kumar will be seen performing the death-defying sport Parkour in his upcoming Thums up commercial.
Akshay Kumar will be seen performing the death-defying sport Parkour in his upcoming Thums up commercial.
Bisleri's Chauhan will bottle water on his own
When four-fifths of his bottlers decided to shift alliance to Coca-Cola in the nineties, Ramesh Chauhan, chairman of Bisleri International, had no option but to sell his flagship brands Thums Up and L
When four-fifths of his bottlers decided to shift alliance to Coca-Cola in the nineties, Ramesh Chauhan, chairman of Bisleri International, had no option but to sell his flagship brands Thums Up and L
Is sell-out the cure?
It was a decision at a different time, reminisces Ramesh Chauhan, Chairman of Bisleri, about how he sold the popular soft drink brands Thums Up and Limca to Coca-Cola about 15 years ago.
It was a decision at a different time, reminisces Ramesh Chauhan, Chairman of Bisleri, about how he sold the popular soft drink brands Thums Up and Limca to Coca-Cola about 15 years ago.
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