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Indian businesses begin tapping into social media
Businesses in emerging economies have stolen a march on their western counterparts in the use of social media, according to the latest findings from Grant Thornton's International Business Report (IBR). In India, 64 per cent of businesses use social media in some capacity, the fourth-highest in the 39 economies surveyed and well ahead of China (48 per cent) and Brazil (44 per cent). Advertising (33
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