World Sports Group News
Brand Sachin pads up for second innings
Sachin Tendulkar endorsed health drink Boost after his match-winning performance against England at Old Trafford in 1990. Since then, many brands have been bowled over by the master blaster’s sporting prowess and made him cricket’s first multi-millionaire.
Over last year, a loss of form and a surge in his contemporaries’ popularity saw ‘Brand Sachin’ lose a bit of its
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