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Wipro to ramp up soap production
Getting a boost from the performance of its soap brands, Wipro Consumer Care and Lighting, the consumer care business of Wipro is pumping in about Rs 100 crore to expand its existing soap lines. The Bangalore-headquartered company is planning to expand the capacities of its soap manufacturing plants, both in Tumkur in Karnataka and Haridwar in Uttarakhand by putting up one soap line in each of them. “Our

What do men want? Wipro thinks it has the answer

Wipro plans to re-launch newly acquired soap Aramusk to gain share in a growing consumer category. To succeed it must keep rival products like Cinthol at bay. When the macho and buff John Abraham

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Keeping it relevant
WiproÃ¯Â¿Â½s Yardley has drawn up an elaborate plan to woo the new generation of consumers. But it still has a long way to go

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Wipro Consumer Care to market body lotions
The consumer arm of Bangalore-based Wipro Ltd may extend its Yardley franchise to body lotions, Vineet Agarwal, president of the division, said today.

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Wipro consumer arm eyes firms in emerging markets
The consumer arm of Bangalore-based Wipro Ltd has identified the developing markets of Asia, Africa and West Asia as areas to scout for acquisitions, says Vineet Agarwal, president of the division.

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Back to its roots
After being venerated as an IT czar, Wipro is slowly but surely gaining ground in the FMCG space, its original thrust area.

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