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How to execute cross-promotion: Ra.One
With Ra.One, Bollywood attempted what Hollywood movies like Harry Potter and Shrek have done as a proven marketing ploy. Agreed, Ra.One did not get the crowds swooning but it remains a shining example of a Bollywood movie trying to build a successful movie franchise.
Recall the spate of promotions surrounding the movie by brands across the board. Production company Red Chillies Entertainment marketed
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