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How to execute cross-promotion: Ra.One
With Ra.One, Bollywood attempted what Hollywood movies like Harry Potter and Shrek have done as a proven marketing ploy. Agreed, Ra.One did not get the crowds swooning but it remains a shining example of a Bollywood movie trying to build a successful movie franchise. Recall the spate of promotions surrounding the movie by brands across the board. Production company Red Chillies Entertainment marketed
With Ra.One, Bollywood attempted what Hollywood movies like Harry Potter and Shrek have done as a proven marketing ploy. Agreed, Ra.One did not get the crowds swooning but it remains a shining example of a Bollywood movie trying to build a successful movie franchise. Recall the spate of promotions surrounding the movie by brands across the board. Production company Red Chillies Entertainment marketed
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