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From content shop to media major
What’s a magazine company doing on television? The Rs 140-odd-crore Vikatan Group is the publisher of nine popular Tamil magazines. In the late nineties it got into television. Last year Vikatan became one of the top five TV content companies in India. Many of the most successful daily soaps in Tamil, Telugu, Kannada and Malayalam come from Vikatan. Remakes are popular too. For instance, the
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