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Zydus Cadila News

FMCGs give men a facelift
The $2 billion Indian male grooming market has caught the fancy of FMCG companies. They are trying to outdo each other in launching new products.Emami, for instance, is planning to launch an entire range of men's personal care after launching Emami Fair and Handsome, which is growing at almost 45 per cent. "Emami Fair and Handsome will be a Rs 100 crore brand by end of this fiscal. The total market