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Trai caps TV ad duration at 12 mins
The Telecom Regulatory Authority of India (Trai) on Monday capped the duration of advertisements on television at 12 minutes per hour. This reverses its recommendation in March this year to halve ad duration to six minutes per hour on TV channels. The regulatory body also held that any shortfall in ad duration in a clock hour cannot be carried over by the broadcaster. The regulations are part of an
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