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Internet ad revenue hits record $31B in US in 2011
Revenue from Internet advertising in the U.S. hit a record $31 billion last year, according to a study released Wednesday.That's up 22 percent from $26 billion in 2010, the previous record.The Interactive Advertising Bureau, an industry group, conducted the quarterly study with PricewaterhouseCoopers.About half of the ad revenue, $14.8 billion, came from the search category. Those are the text-based
Revenue from Internet advertising in the U.S. hit a record $31 billion last year, according to a study released Wednesday.That's up 22 percent from $26 billion in 2010, the previous record.The Interactive Advertising Bureau, an industry group, conducted the quarterly study with PricewaterhouseCoopers.About half of the ad revenue, $14.8 billion, came from the search category. Those are the text-based
Internet ad revenue hits record $31B in US in 2011
A new report says revenue from Internet advertising in the U.S. hit a record $31 billion last year.
A new report says revenue from Internet advertising in the U.S. hit a record $31 billion last year.
Goafest gets bigger
Bags have been packed and ad folks are ready to take off on a three-day trip to Goa courtesy the adfest, which is held jointly by the Advertising Agencies Association of India (AAAI) and the
Advertising standards body hires TAM to check misleading ads
In a move aimed at checking misleading advertising, the Advertising Standards Council of India (ASCI) has tied up with TAM Media Research to monitor those on print and television.
In a move aimed at checking misleading advertising, the Advertising Standards Council of India (ASCI) has tied up with TAM Media Research to monitor those on print and television.
Bike company's 'irrelevant' boob ad banned
A commercial for a bicycle frame that features a naked woman with a hand over her boobs has been banned for bearing "no relevance" to the product.
A commercial for a bicycle frame that features a naked woman with a hand over her boobs has been banned for bearing "no relevance" to the product.
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