Brand ambassadors News
Big B: The effective brand ambassador
Amitabh Bachchan started endorsing products when he first set up his ABCL - the company, which later came to grief. His consent to being a brand ambassador took everyone by surprise. He was much too much a big screen star to stoop to the idiot box, but the economics of setting up a company prompted him to do whatever was required.
Says Rakesh Mehra who shot Bachchan's very first ad campaign (for
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