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IPL on turning track, broadcast revenue down by a third
The world’s richest cricket competition, the Indian Premier League (IPL), is finding the going tough in its fifth season. Multi-Screen Media (MSM), which runs the league’s official broadcaster, SET Max, is likely to see a nearly 30 per cent drop in ad revenues this season, given the hard bargains most companies have driven.
With the tournament closing on Sunday, the channel is expected
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