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Cases of Pepsi are displayed for sale in Carlsbad

Pepsi pushing people to 'Live For Now'
By Martinne Geller NEW YORK (Reuters) - In the 1980s Michael Jackson pitched it as "the choice of a new generation." In 1990 Ray Charles told people they "had the right one, baby." Now, Pepsi wants people to "Live for Now." A multiyear campaign featuring that tagline, as well as various online components, ads and partnerships will roll out globally for the cola brand this year, starting on Monday

Foreign MFs continue to gain ground in India

Foreign mutual fund (MF) houses have continued to do better in 2011-12 in terms of building assets. Their increasing brand equity and investors’ rising comfort have helped them gain at a time

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Lacoste: Women to the rescue

Starting as a quintessential Polo-wear brand for men and expanding its portfolio over the years, Lacoste India has shifted its focus on women’s collection this year. This came as a part of

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Brand IPL continues to be a hit, but on a different wicket

When the valuation of the Indian Premier League (IPL) slipped from $4.13 billion (about Rs 2,650 crore) in 2010 to $3.67 billion (about Rs 18,350 crore), naysayers predicted the end of IPL's best

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Vicks, SK-II make P&G's billion-dollar brands list
& Gamble says its Vicks cold and flu medicine and its SK-II skincare brands have become billion-dollar brands for the world's largest consumer products maker.

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Take your sheep with you

“My sheep hear my voice, and I know them, and they follow me” is from the Bible (John 10:27), not Taking People With You, but I wouldn’t be surprised if David Novak had a plaque,

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