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IPL's big branding game
New Delhi: With the promise of keeping viewers glued to their TV sets, cricket's biggest fiesta Indian Premier League (IPL) has unfolded with mega stars on the field - and off it too - and marketing teams pitching in with multimillion-rupee budgets to cash in on the action.
From getting viewers to blog with Bollywood superstar Shah Rukh Khan, who owns the Kolkata Knight Riders team, hiring international
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