Buyers News
Media buyers bat for IPL for better returns
Media planners and executives of TV rating agencies say general entertainment channels (GECs) have started feeling the heat, as the Indian Premier League is receiving not only an avalanche of advertisements but also taking away their viewers.
Responding to a report by STAR India and Zee TV, they said though there is no denying the fact that soaps on GECs are staple for audiences throughout the year,
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