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Honesty is the best policy
Tata Salt is taking its positioning as ‘desh ka namak’ a step forward, emphasising the role of mothers in nation-building by inculcating values of honesty in their children. In this season of scams and unmitigated cynicism, the theme is sure to find resonance with consumers. Ashvini Hiran, COO, consumer products business, Tata Chemicals, the manufacturer and marketer of Tata Salt, says,
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