Celebration News
Madhukar Sabnavis: One day, one event, big impact
One big media decision in the nineties was “scheduling”. Should it be “continuous”, being present every month? Or “flighting”, being present for a month, going out the next, returning the third and so on? Or should it be “bursts”, spending money for six weeks and then being silent for the next six months, while hoping that the residual impact of the big
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