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What earnings reports have revealed about ads
:Thursday: Google Inc. says its revenue, after subtracting ad commissions, totaled $8.14 billion in the first quarter. Analysts were expecting revenue of $8.09 billion on this basis. Google's revenue was helped by a 39 percent increase in "paid clicks," but the prices of its search-driven text ads continued to decline. The so-called "cost-per-click" for these ads declined 12 percent from the same time
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